Social Media and Commercial Real Estate – while some say the two don’t mix, we say they’re flat wrong. At Speery Van Ness we’ve been evangelizing the innovative use of technology and digital media in commercial real estate since day one.

The video above simply validates what we’ve been saying for quite some time, which is that social media and commercial real estate fit like hand-in-glove. Yes, I know it’s difficult to believe, but it’’s true – there are still naysayers who decry social media and its effectiveness – they just don’t exist at Sperry Van Ness.

We have won listings, received media exposure, broadened and deepened relationships, and yes, we have closed real deals with social media. While some of our industry peers play the skeptic and hold on to the past, we embrace the demands of the market and look to the future.

Sperry Van Ness is the only major national brokerage firm that has mandated and achieved a 100% corporate wide adoption of social media. In fact, our position within the commercial real estate industry is so dominant with respect to social media that we dominate the top 25 most influential commercial real estate professionals on Twitter as ranked by wefollow.com.

We actively blog, tweet, participate in discussions on LinkedIn and Facebook and we are huge believers in the power of viral video.

Why is this important? Because it allows us to engage and be in the flow of real-time conversations in ways that our old-school brethren simply cannot.

We are engaged, we listen, we understand, we get it…

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